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Webinar On Demand


Food Recalls: How Effective Supplier/Retailer Planning Can Protect Your Brand

Get insight on what you need to effectively partner with your retailer to ensure an expedient, well-organized recall.


If you are a supplier and have to conduct a market withdrawal or recall, you must provide the retailer with information required to rapidly pull product from store shelves. Effective procedures are essential for protecting public health and your brand. The reality is, it often does not go as smoothly as planned. How can you partner with your retailer to ensure an expedient recall?

Hear Safe Quality Food Institute (SQFI), Publix, and Alchemy provide insight on:

  • Risk management tools to help strengthen the relationship with your retailer
  • Insights from SQF’s recent poll outlining challenges retailers face with their suppliers
  • Best practices for strengthening retailer relationships


Preview the Presentation

Featured Panelists


LeAnn Chuboff, Sr. Technical Director, Safe Quality Food Institute
LeAnn has over 25 years of food service experience specializing in supply chain food safety and quality assurance and is responsible for the technical elements of the SQF program including the development, maintenance and technical support of the SQF code and supporting materials.


David Guilhaus, Supply Chain Food Safety Manager, Publix
David has over 15 years of food experience including retail, manufacturing, and food service. Since 2008, he’s held the position of supply chain food safety manager at Publix Super Markets, Inc., responsible for developing corporate food safety strategies, validating existing food safety systems across eleven manufacturing facilities and over thirty distribution centers. He is also a member of SQF Technical Advisory Council.


Holly Mockus, Product Manager, Alchemy
Holly has over 30 years of experience in the food industry with companies including ConAgra, Kellogg, and Sara Lee, holding leadership positions in food safety, quality assurance, sanitation, and plant regulatory affairs. She has authored several chapters related to the importance of recordkeeping and documentation in the food industry, and was honored with the 2013 SQF Outstanding Achievement Award. Currently, Holly works with the Alchemy systems Engineering and Creative teams to create solutions that help the food industry meet its safety, quality, and productivity objectives.